Drury et al (2009)

IB Psychology: Drury et al (2009)

Social Identity Theory has been applied to explain many different behaviours. In particular, it has been used to explain prosocial behaviour - that is, the willingness to help someone in need of help.The study of helping behaviour is important as it helps us to better understand how people react in an emergency situation. However, it is not possible to carry out research in the field. Therefore, studies are often highly...

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