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Zhang, Winterich & Mittal (2010)

Background informationPower distance is the extent to which the less powerful members of a culture expect and accept that power is distributed unequally. In other words, they accept that society is hierarchical and they have a place in that hierarchy. In cultures with high power distance, one"s position in the hierarchy is respected. Those higher up in the hierarchy have power and privileges that others do not. Titles...

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