De Dreu et al (2011)

IB Psychology: De Dreu et al (2011)

The following study looks at the role of oxytocin in prosocial behaviour. It also shows that oxytocin may play a key role in behaviours linked to Social Identity Theory. The study could be used either in the biological approach to discuss the role of hormones on human behaviour or in the sociocultural approach as support for the social identity theory. It may also be used in the social responsibility (helping behaviour)...

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