You need to log-in or subscribe in order to use Student access.

The Pitch: Introducing Advertising

The following lesson activities provide for a stimulating introduction to advertising. The lesson begins by asking students to consider the pervasive role of advertising in the contemporary social world. Throughout the activities, students are encouraged to think carefully about the symbiotic relationship between the intended audience and the advertising medium. The lesson culminates in a peer-assessed oral activity...

To access the entire contents of this site, you need to log in or subscribe to it.

Alternatively, you can request a one month free trial.