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  • June 2024 Updates and Notices

    June 2024 Updates and NoticesDear InThinking subscribersWelcome to the June 2024 Updates and Notices. Please see below for some of the latest...

  • Profit-sharing bonus at Singapore Airlines

    Profit-sharing bonus at Singapore AirlinesIn May 2024, Singapore Airlines announced substantial profit-sharing bonuses for its employees, equivalent...

Subscriber commentsSee all

  • 10 June 2024
    Marcos García Guzmán
    Difference between niche & mass market
    Me gustaría preguntar cuál es la diferencia exacta entre los productos above the line (ATL) y los productos below the line (BTL). Gracias de antemano. 
  • 10 June 2024
    Paul Hoang
    BMT 8 - Circular Business Models
    Dear AsliThe OECD's circular business models are different from John Elkington's triple bottom line (environmental, social, and economic sustainability). There is, of course, scope for some overlap.With best wishes
  • On the idea of “stuck in the middle” Michael Porter revised his original concept of being "stuck in the middle" in the 1990s. Initially, Porter emphasized that firms should choose between cost leadership or differentiation to avoid...
  • 9 June 2024
    Asli Yuksel Mermod
    BMT 8 - Circular Business Models
    Do the circular models only focus on environmental aspects of business or do they include associated social and economic aspects? e.g. Circular Supply Chain:Environmental: Uses renewable, recyclable, or biodegradable resources to minimize waste...