4.2 Marketing planning (including introduction to the four Ps)Learning outcomesMarketing planning refers to the structured process of formulating marketing objectives and appropriate marketing strategies to achieve these goals. For example, businesses will typically aim to increase their market share. Marketing planning is about formulating the various marketing strategies to achieve these marketing...

4.3 Sales forecasting (HL only)Learning outcomesSales forecasting is a quantitative technique used to predict a firm’s level of sales revenue over a given time period. Businesses are keen to understand the latest and expected market trends in the industry and the underlying reasons for these developments. It is a necessary tool that can be used to help all aspects of an organization’s...

Unit 4.4 Market researchLearning outcomeMarket research refers to the range of marketing activities designed to determine the opinions, beliefs and feelings of existing and potential customers. It consists of primary and secondary market research, used to help identify and anticipate the needs and wants of customers.Marketing is a systematic process of gathering, organizing and interpreting information...

Top revision tips for IB Business ManagementRevision Tip 1 - Learn your key termsKeep a glossary of key terms from the IB Business Management course - Too often, students are imprecise with their definitions. As your students work through the IB BM course, get them to keep a glossary of new key terms or phrases – written in their own words. The glossary can be update when you introduce new tools,...

May 2021 Paper 1 - Multi Marketing (MM)The May 2021 pre-release case study (Multi Marketing) was launched on 2nd February 2021. You can access the document in MyIB (or the Programme Resource Centre). The Paper 1 exam will take place on 30th April 2021.Please also note there are revised timings, marks, and weights for the May 2021 exams. Click the icon below to see these specific details. These changes...

Mock exam paper - Multi Marketing (MM)This mock exam has been prepared in collaboration with Tahmidul Haq Ansari. I am extremely grateful to Tahmid for his generosity and support with creating this resource, which we hope you will find useful to use with your students.The mock exam paper can also be used for SL students - SL students should answer only one question in Section A and the exam is reduced...

Paper 1 Section B Mock Exam (Finance)This mock exam and mark scheme has been created by Tim Hodgden, IB Business Management and MYP Individuals and Societies Instructor at KIS International School in Bangkok, Thailand. I am grateful for the collaboration with him to get this resource onto InThinking Business Management. Many thanks, Tim!Please note the additional information here is for illustrative...

Required format of the HL IA - Research proposal & action planThe “research proposal and action plan” (RP and AP) is the first component of the HL IA. The focus of the RP and AP should be the reason(s) for the investigation, the theoretical framework, the research methodology, and the order of the tasks/activities and timescale of the HL IA project.The required format for this is as...

Motivation theories (AO3) “If you think you can do a thing or think you can’t do a thing, you’re probably right.” - Henry Ford (1863 - 1947), Founder of Ford Motor Company“We work to become, not to acquire.” - Elbert Hubbard (1856 - 1915), American philosopher“Motivation is the art of getting people to do what you want them to do because they want to do it.”...

Introduction to the SL Internal Assessment"Attitude is a little thing that makes a big difference"~ Sir Winston Churchill, British Prime Minister (1940 - 1945, and 1951 - 1955)The basics of the SL IAThe Standard Level Internal Assessment is a compulsory part of the SL Business Management course. It requires students to produce a written commentary about a real and contemporary issue or problem...