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If you are interested in Paul Hoang visiting your school to work with teachers and/or students, please contact us.
4.2 Marketing planning (including introduction to the four Ps)Learning outcomesMarketing planning refers to the structured process of formulating marketing objectives and appropriate marketing strategies to achieve these goals. For example, businesses will typically aim to increase their market share. Marketing planning is about formulating the various marketing strategies to achieve these marketing...
4.3 Sales forecasting (HL only)Learning outcomesSales forecasting is a quantitative technique used to predict a firm’s level of sales revenue over a given time period. Businesses are keen to understand the latest and expected market trends in the industry and the underlying reasons for these developments. It is a necessary tool that can be used to help all aspects of an organization’s...
Unit 4.4 Market researchLearning outcomeMarket research refers to the range of marketing activities designed to determine the opinions, beliefs and feelings of existing and potential customers. It consists of primary and secondary market research, used to help identify and anticipate the needs and wants of customers.Marketing is a systematic process of gathering, organizing and interpreting information...
Top revision tips for IB Business ManagementRevision Tip 1 - Learn your key termsKeep a glossary of key terms from the IB Business Management course - Too often, students are imprecise with their definitions. As your students work through the IB BM course, get them to keep a glossary of new key terms or phrases – written in their own words. The glossary can be update when you introduce new tools,...
May 2021 Paper 1 - Multi Marketing (MM)The May 2021 pre-release case study (Multi Marketing) was launched on 2nd February 2021. You can access the document in MyIB (or the Programme Resource Centre). The Paper 1 exam will take place on 30th April 2021.Please also note there are revised timings, marks, and weights for the May 2021 exams. Click the icon below to see these specific details. These changes...
Mock exam paper - Multi Marketing (MM)This mock exam has been prepared in collaboration with Tahmidul Haq Ansari. I am extremely grateful to Tahmid for his generosity and support with creating this resource, which we hope you will find useful to use with your students.The mock exam paper can also be used for SL students - SL students should answer only one question in Section A and the exam is reduced...
Paper 1 Section B Mock Exam (Finance)This mock exam and mark scheme has been created by Tim Hodgden, IB Business Management and MYP Individuals and Societies Instructor at KIS International School in Bangkok, Thailand. I am grateful for the collaboration with him to get this resource onto InThinking Business Management. Many thanks, Tim!Please note the additional information here is for illustrative...
Required format of the HL IA - Research proposal & action planThe “research proposal and action plan” (RP and AP) is the first component of the HL IA. The focus of the RP and AP should be the reason(s) for the investigation, the theoretical framework, the research methodology, and the order of the tasks/activities and timescale of the HL IA project.The required format for this is as...
Motivation theories (AO3) “If you think you can do a thing or think you can’t do a thing, you’re probably right.” - Henry Ford (1863 - 1947), Founder of Ford Motor Company“We work to become, not to acquire.” - Elbert Hubbard (1856 - 1915), American philosopher“Motivation is the art of getting people to do what you want them to do because they want to do it.”...
Introduction to the SL Internal Assessment"Attitude is a little thing that makes a big difference"~ Sir Winston Churchill, British Prime Minister (1940 - 1945, and 1951 - 1955)The basics of the SL IAThe Standard Level Internal Assessment is a compulsory part of the SL Business Management course. It requires students to produce a written commentary about a real and contemporary issue or problem...
14 Apr Paul Hoang
Section B Mock exam (Finance)Hello, Komal Thanks for your message. The data is the first table (for Rachel) are correct. The figures for Y3, Y4 and Y5 in the HL version (second table for Rachel) were incorrectly copied, but have been changed to match the figures in the...
14 Apr Paul Hoang
Format of the HL IAHello, Komal Thanks for your questions - they're good, but not too tricky for teachers to handle. 1. If the student's signature reveals their name, ask them to initial the document instead. 2. The named person(s) and their position at the organisation...
13 Apr Komal Salah Ud Din
Section B Mock exam (Finance)Hi, HL only - Part G, the answer is wrong, Rachels net cash flow is not correctly entered in the table therefore, the extracted answer is wrong too. Actual answer for Discounted Cash Flow is 102,391 102,391 - 100,000 = $2,391m (NPV is positive)
13 Apr Komal Salah Ud Din
Format of the HL IAHi, As per guidelines written above, title page must have declaration of authenticity followed by the signature at the end. This means that student has to enter their name as a signature then how would this document still be considered anonymous...
9 Apr Patrick Orr
STEEPLE analysis of a given organizationPEST v STEEPLE I quite a little annoyed by this and continual reference to PEST. Surely, as is required, the students should use tools and theories that are in the IB syllabus. STEEPLE is in it, PEST was but it is not now. I get students...
1 Apr Paul Hoang
HL IA - Student ChecklistDear Angelica Good to see you on this forum. Well spotted! Thank you for letting me know. I have made the correction in line with the information provided on Understanding the Assessment Criteria here: Best wishes
31 Mar Angelica Jones
HL IA - Student ChecklistDear Paul, I noticed that further areas of study is listed under conclusions, but according to the guide and subject reports it should be in recommendations. Could you please clarify? Thank you!
30 Mar Paul Hoang
Updates & NoticesHola The case study is released by the IB about 3 months prior to the examination on 25th Oct 2021. Best wishes
29 Mar Silvia Gimenez
Updates & Noticesestimados, en que fecha se envia el estudioo de caso para el examen de noviembre.
24 Mar Paul Hoang
Roles and responsibilities of the teacherHello, Tamisha Please take a look at the advice on these two pages of the website: and Best wishes
23 Mar Tamisha Jernigan
Roles and responsibilities of the teacherShould students have their SWOT analysis in the paper not the appendix? If the SWOT is in the paper in a chart my understanding is that it is not counted in the word count.
18 Mar Paul Hoang
Essay frameworks for P1 & P2Hi, Jo That's great to hear - thank you for the feedback. Best wishes