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  • May the 4th Be With You

    Case Study - Lego... from the brink of bankruptcy to the world's largest toy makerBack in 1999, Lego was on the brink of bankruptcy due to low...

  • May 2024 Updates & Notices

    May 2024 Updates and NoticesDear InThinking subscribersWelcome to the May 2024 Updates and Notices!In early April, we welcomed our 26,000th...

Subscriber commentsSee all

  • 9 May 2024
    Silvia Narváez
    Product position map/perception map
    Hello, is this topic no longer taught in the new guide? 
  • 8 May 2024
    Paul Hoang
    Paper 2
    Dear BenI agree with you on all counts. We have discussed the M24 exams at length (over 300 messages in our WhatsApp group). Many teachers have also commented the limited information in the stimulus for students to explain the marketing challenge...
  • Dear JaneThank you for the notification. The coding has been updated and you should be able to access both the questions and answers now.With best wishes
  • 8 May 2024
    Paul Hoang
    FAQ - Internal Assessment
    Dear GemmaIt is best to post these sorts of questions in our WhatsApp group here (please make sure you have your full name and an appropriate profile pic on display for the Admin team to admit you to the group).However, you are correct in that...