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  • May the 4th Be With You

    Case Study - Lego... from the brink of bankruptcy to the world's largest toy makerBack in 1999, Lego was on the brink of bankruptcy due to low...

  • May 2024 Updates & Notices

    May 2024 Updates and NoticesDear InThinking subscribersWelcome to the May 2024 Updates and Notices!In early April, we welcomed our 26,000th...

Subscriber commentsSee all

  • 8 May 2024
    khaled el haddad
    BMT 4 - Boston Consulting Group matrix
    i can't understand how stars tray to be cash cow in generating profits , in the same time stars are the highest profit?
  • 8 May 2024
    Paul Hoang
    IA
    Dear JerryIt is pragmatic to focus on a single business entity for the IA. Whilst the IA allows students to examine M&As or issues that affect an industry, focusing on one business organization is more manageable, as you point out.With...
  • 8 May 2024
    Jerry Powers
    IA
    Hi Paul,Should I advise my student to avoid a research question, and an IA that involves two businesses? He would like to look at how a business was not successful in their market penetration strategy involving a joint venture with another...
  • Dear KentishIn the same way that IB mark schemes do not show how candidates can/should evaluate their arguments, this mark scheme does not show the limitations of the stimulus material; this is a judgement call based on the analysis and evaluation...