InThinking Subject Sites
Subscription websites for IB teachers & their classes
Disclaimer: InThinking subject sites are neither endorsed by nor connected with the International Baccalaureate Organisation.
IB Approved Workshops
Business Management (New Syllabus)
IB DP Category 1
Barcelona, Spain, 11 - 13 October 2024
Find out more
Find all InThinking Workshops at www.inthinking.net
Site author:
Recommendations
I very recently got a subscription to your InThinking Business Management course which is very useful, a one-stop resource. With appreciation.
Anna Kompothekra
ACS Athens (Greece)
Quote of the day
Give me six hours to chop down a tree, and I will spend the first hour sharpening the axe.
Abraham Lincoln
InThinking
Supporting international schools with high quality PD & interactive online resources
- Dynamic
- Creative
- Personal
BlogSee all
May the 4th Be With You
Case Study - Lego... from the brink of bankruptcy to the world's largest toy makerBack in 1999, Lego was on the brink of bankruptcy due to low...
May 2024 Updates & Notices
May 2024 Updates and NoticesDear InThinking subscribersWelcome to the May 2024 Updates and Notices!In early April, we welcomed our 26,000th...
Subscriber commentsSee all
- Dear JerryIt is pragmatic to focus on a single business entity for the IA. Whilst the IA allows students to examine M&As or issues that affect an industry, focusing on one business organization is more manageable, as you point out.With...
- Hi Paul,Should I advise my student to avoid a research question, and an IA that involves two businesses? He would like to look at how a business was not successful in their market penetration strategy involving a joint venture with another...
- Dear KentishIn the same way that IB mark schemes do not show how candidates can/should evaluate their arguments, this mark scheme does not show the limitations of the stimulus material; this is a judgement call based on the analysis and evaluation...
- Dear KenI am not sure where the "one-sided answer" comes from? The question is about the marketing mix, so "balance" comes from aspects of the marketing mix for The Female Company (rather than only focusing on one of the Ps, for example).If...