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  • May the 4th Be With You

    Case Study - Lego... from the brink of bankruptcy to the world's largest toy makerBack in 1999, Lego was on the brink of bankruptcy due to low...

  • May 2024 Updates & Notices

    May 2024 Updates and NoticesDear InThinking subscribersWelcome to the May 2024 Updates and Notices!In early April, we welcomed our 26,000th...

Subscriber commentsSee all

  • 8 May 2024
    Benjamin FAIGEN
    Paper 2
    Hi Paul,How did you perceive the HL exams in particular? My initial take is that paper 2 may have been more challenging for students than exams based on the previous syllabus. For example, "change in variance" as part of budgetary analysis...
  • Exam style practice style 2 says access denied, for both question and answer, could you share again please.
  • Dear KhaledI am not quite sure what you asking? The text does not refer to stars being the most profitable product in a firm's portfolio. As "Stars are at the growth stage in their product life cycle", firms will want to turn these into cash...
  • 8 May 2024
    khaled el haddad
    BMT 4 - Boston Consulting Group matrix
    i can't understand how stars tray to be cash cow in generating profits , in the same time stars are the highest profit?