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Motivation theories21 March 2021

“If you think you can do a thing or think you can’t do a thing, you’re probably right.” - Henry Ford (1863 - 1947), Founder of Ford Motor Company“We work to become, not to acquire.” - Elbert... more

SL IAfree19 April 2021

"Attitude is a little thing that makes a big difference"~ Sir Winston Churchill, British Prime Minister (1940 - 1945, and 1951 - 1955)The Standard Level Internal Assessment is a compulsory part of the... more

Paper 1 Pre-release case studyfree9 March 2021

The Paper 1 examination for May 2021 is scheduled for Friday 30th April 2021 (afternoon).The Paper 1 examination for November 2021 is scheduled for Monday 25th October 2021 (afternoon). more

Productfree17 January 2021

Learning outcomesSome marketers argue that product is the most important of the 4Ps - after all, without a product, there is nothing to promote, distribute (place) or price. Consider these quotes about... more

Understanding the SL IA Assessment Criteria6 April 2021

“A year from now, you may wish you had started today.” Karen Lamb, author and lecturer of Oral CommunicationStudents need to complete their Internal Assessment as a written commentary that carries... more

4.1 The role of marketingfree9 April 2021

“People rarely buy what they need. They buy what they want.” – Seth Godin (b.1960), American entrepreneur and best-selling authorMarketing is often described as a management process of identifying,... more

Profit & loss account20 March 2021

Also known as the income statement, the profit & loss account shows a firm’s net profit (or loss) after all production costs have been subtracted from the organization’s revenues, each year. The prescribed... more

Essay frameworks for P1 & P228 March 2021

These are suggested essay frameworks to use with your students for Paper 1 and Paper 2 (extended response questions). It is also useful to have a framework when writing about business strategy (for extended... more

HL IA29 March 2021

The Higher Level Internal Assessment is an integral part of the HL Business Management course. It requires students to produce a written report about a real and contemporary issue or problem facing an... more

Balance sheets2 April 2021

The balance sheet is an essential set of final accounts that shows the value of a firm’s assets, liabilities and the owners’ investment (or equity) in the business at a particular point in time. Hence,... more

Sample Titles - HL IA1 April 2021

These 31 title questions are from actual students who achieved 20 marks or higher in their HL Internal Assessment.Back to HL Internal Assessment homepage more

Paper 2 Exam Practice Questions9 March 2021

This section of the InThinking Business Management website is for teachers only as it contains exam practice questions that you can use for Paper 2 assessment purposes, such as end of unit tests and/or... more

Exemplar HL Internal Assessment13 February 2021

Sample HL Internal Assessment, with feedbackThis section of the InThinking Business Management website features an actual student's IA, although the names of the organizations in this IA have been changed... more

Promotionfree8 October 2020

Learning outcomes“There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.” ~ Jerry Della... more

30 ‘A’ Grade BM EE Titles13 March 2020

Return to EE homepageFor further guidance on the EE, take a look at Hodder Education's Extended Essay for the IB Diploma: Skills for SuccessYou can download a free chapter and infographic poster here,... more

Unit 1free3 December 2020

This unit of the IB Business Management syllabus provides the introductory context to business management. Unit 1 examines both the internal and external business environments, using a range of business... more

3.3 Break-even analysisfree11 April 2021

Break-even analysis is a commonly used business management tool used by start-ups and firms deciding on whether to invest in certain projects or profucts. It is used to determine the level of sales needed... more

Exam & Study tips (resources)8 April 2021

"The only place where success comes before work is in the dictionary."- Vidal Sassoon, British hairstylist and businessman (1928 - 2012)This section of the InThinking Business Management website contains... more

Unit 4free3 December 2020

Effective marketing is core to the success of all business organizations. Unit 4 of the IB Business Management syllabus examines a wide range of marketing tools, theories, techniques and concepts. more

Contribution analysis18 September 2020

3.3 Contribution analysis (AO2)Oyster vendor at Greenwich Market, London, UKThis section of the IB Business Management syllabus looks at the difference between total contribution and contribution per... more

4.5 The four Psfree14 April 2021

This section of the IB Business Management syllabus focuses on the four Ps of the marketing mix: product, price, promotion and place. For ease of teaching and learning, this section is split into four... more

Types of costs21 December 2020

Costs are the charges that an organization incurs from its operations. Examples of business costs include:The purchase of stocks (inventory) of components or finished goods from suppliers more

Aspects of break-even analysis19 March 2021

Combining the cost and revenues diagrams (see Unit 3.2) allows us to identify the break-even point, as shown in the diagram above. The sales quantity is shown along the x-axis, with a suitable unit of... more

4.2 Marketing planningfree14 April 2021

Marketing planning refers to the structured process of formulating marketing objectives and appropriate marketing strategies to achieve these goals. For example, businesses will typically aim to increase... more

Revision & Exams - Top tips14 April 2021

Keep a glossary of key terms from the IB Business Management course - Too often, students are imprecise with their definitions. As your students work through the IB BM course, get them to keep a glossary... more

External sources of finance9 April 2021

"If you owe your bank a hundred pounds, you have a problem. But if you owe a million, it has." - John Maynard Keynes (1883 - 1946), described by The Economist as 'Britain's most famous 20th-century economist.' more

Pricefree23 January 2021

Price refers to the value of a good or service that is paid by the customer. Price will usually cover the costs of production, allowing the business to earn profit.Watch this 9-minute introductory video... more

Exemplar SL Internal Assessment16 December 2020

This section of the InThinking Business Management website features an actual student's Internal Assessment (SL). I have added some feedback for each section, to guide teachers (especially those who are... more

Methods of depreciation14 October 2020

Depreciation refers to the fall in the value of a fixed asset. As a fixed asset is used over and over, its value drops due to wear and tear. In addition, newer and better models and/or improved technologies... more

Boston Consulting Group (BCG) matrix16 March 2021

The Boston Consulting Group (BCG) matrix is a visual marketing management tool used to analyse a firm’s product portfolio. For example, Apple’s product portfolio (which gives it a range of revenue... more

Total revenue & Revenue streams31 January 2021

In 2020, following a year of national lockdowns and government rules for people to stay at home (due to the global coronavirus pandemic), most businesses suffered huge financial losses. Without revenue... more

Payback period & Average rate of return10 February 2021

Investment appraisal is the formal process of quantifying the financial risks of an investment decision. It helps to determine if a capital investment project is worthwhile, by examining the costs of... more

3.4 Final accountsfree9 February 2021

The topic of final accounts in the IB Business Management syllabus examines financial accounting (the published accounts of businesses available to and used by different stakeholders), rather than management... more

SL IA - 20 Sample Titles8 October 2020

These 20 title questions are from actual SL IA students who achieved 20 marks or higher.IB Business ManagementInternal Assessment – Standard LevelSL IA Sample more

Unit 3free3 December 2020

This section of the IB Business Management syllabus looks at the finances of business organizations.The finance and accounts section of the course examines aspects of financial control (such as cash flow... more

3.2 Costs and revenuesfree5 November 2020

Learning outcomesCosts and revenues are at the heart of all businesses, irrespective of their vision or goals, and irrespective of their legal status (even charities and NGOs need to ensure there are... more

Commercial marketing & social marketing10 March 2021

The difference between commercial marketing & social marketing (AO2)Marketing exists to address people’s needs and wants. However, not all marketing is necessarily about doing this in order to earn... more

Exam questions - Unit 19 December 2020

Exam questions topic tracker - Unit 1: Business organization and environmenttextHigher Level topic tracker Standard Level topic tracker Higher Level topic tracker more

4.4 Market researchfree14 April 2021

Market research refers to the range of marketing activities designed to determine the opinions, beliefs and feelings of existing and potential customers. It consists of primary and secondary market research,... more

People in the marketing mix (HL Only)5 April 2021

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou (1928 - 2014), American poet and civil... more

Above the line promotion28 December 2020

“Time is money, especially when you are talking to a lawyer or buying a commercial.”~ Frank Dane (1885 - 1957), British actorAbove the line (ATL) promotion refers to paid-for marketing communications... more

Marketing & its relationship with other business functions20 October 2020

Marketing & its relationship with other business functions (AO1)“Business has only two functions - marketing and innovation”. - Peter F. Drucker (1909 - 2005), management guruMarketing is the art... more

3.1 Sources of financefree9 April 2021

Finance is necessary for all business, from starting up a new business, to upgrading its capital equipment or to funding its expansion plans. This section of the IB Business Management syllabus introduces... more

Profitability and liquidity ratios5 April 2021

This section of the IB Business Management syllabus examines both profitability ratios and liquidity ratios (AO2, AO4), as well as possible strategies to improve these ratio (AO3).Ratio analysis is a... more

HL IA - Student Checklist1 April 2021

You should consider and complete the following checklist prior to handing in your first and final submissions of the HL Internal Assessment. Given that the HL IA is marked using level descriptors, it... more

Differences between marketing of goods & services20 October 2020

The differences between marketing of goods & marketing of services (AO2)The UK’s Chartered Institute of Marketing (CIM) defines marketing as: “the management process responsible for identifying, anticipating... more

4.6 The extended marketing mix (7 Ps) (HL)free14 April 2021

The extended marketing mix (7 Ps model)Goods are physical products, such as handbags, cars, and laptops. Services are intangible products, such as education, haircuts, and train rides. The marketing of... more

Examsfree12 March 2021

"We must remember that intelligence is not enough. Intelligence plus character - that is the goal of education."Martin Luther King Jr. (1929 - 1968), American civil rights activistThis section of the... more

4.7 International marketing (HL only)free11 March 2021

International marketing refers to the marketing of an organization’s goods and services in overseas markets. By operating beyond their national borders, multinational companies can earn significantly... more

Methods/techniques of primary market research1 March 2021

Primary market research (or field research) is the gathering of first-hand data, custom-made to an organization’s specific needs. It is essentially about the collection of new data because the information... more