Glossary: E-commerce

IB Business Management: Glossary: E-commerce

Business to business (B2B)B2B refers to e-commerce that takes place between two or more organizations, rather than between businesses and consumers.Business to consumer (B2C)B2C refers to online businesses selling goods and services directly to consumers, i.e. the end users of the products.Consumer to consumer (C2C)The third type of e-commerce is called C2C, which involves customers selling directly to other consumers.


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