Marketing mix for a particular product or business

IB Business Management: Marketing mix for a particular product or business

For any marketing strategy to be effective, an appropriate marketing mix needs to be put together carefully. This requires organizations to produce the right product, charge the right price, use the right promotional methods, and make the good or service available at the right place. For example, the marketing mix for Porsche and Ferrari super sports cars will be very different to the marketing mix used for marketing...


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