Difference between niche & mass market

IB Business Management: Difference between niche & mass market

Businesses operating in niche markets supply highly specialised products to cater for a small and select target market. The target market is a clearly identifiable group of customers who have unique needs, tastes and preferences. It is usually a subset of a larger market. For example, the IB offers some niche subjects at Standard Level within the overall IB Diploma Programme. Examples of such subjects include:

To access the entire contents of this site, you need to log in or subscribe to it.

You can also request a Free trial or check the blog (which is also free)

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.