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Business Management (New Syllabus)
IB DP Category 1
Barcelona, Spain, 11 - 13 October 2024
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- Dear ZeeshanPlease post these types of questions in our WhatsApp group.The student should explain to you what concept they intend to use and why. It might also be worth them referring to Case Study 2 here which shows Dior uses at least 14 different...
- Dear Paul - Is the celebrity endorsement linked to the change concept? The research question is below:How advantageous would it be for Dior to continue the agreement with their brand ambassador, Kim Jisoo?Thanks in advance Zeeshan
- Me gustaría preguntar cuál es la diferencia exacta entre los productos above the line (ATL) y los productos below the line (BTL). Gracias de antemano.
- Dear AsliThe OECD's circular business models are different from John Elkington's triple bottom line (environmental, social, and economic sustainability). There is, of course, scope for some overlap.With best wishes