Pepsi challenge

IB Psychology: Pepsi challenge

In the early 1980’s, the Coca-Cola Company was profoundly nervous about its future. Once, Coke had been far and away the dominant soft drink in the world. But Pepsi had been steadily chipping away at Coke’s lead. In 1972, 18% of soft drink users said that they drank Coke exclusively, compared to 4% who called themselves exclusive Pepsi drinkers. By the early 1980’s, Coke had dropped to 12% and Pepsi had risen to...


To access the entire contents of this site, you need to log in or subscribe to it..

Click the free stuff button on the home page to access free pages or check the blog (which is also free).

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.

Comments


To post comments you need to log in. If it is your first time you will need to subscribe.