Sex in ads

IB English A: Language & Literature: Sex in ads

In the fashion world, the depiction of sex is often used to sell products. One could argue that "sex" is a stylistic device commonly found in print ads. It is the language of persuasion. However, ads that include sexually charged images and language may have an adverse effect on social values and norms. In this lesson we will ask ourselves what the effects are of sex in advertising. By exploring these effects, we will...


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