A Wildly Successful Advertising Campaign

IB English A: Language & Literature: A Wildly Successful Advertising Campaign

Many are familiar with Dove’s “Campaign for Real Beauty” that began back in 2004. Although it is now known as the “Movement for Self-Esteem," it has the same key message: empower women to feel better about how they look. Dove has had and still has one of the most iconic and noticeable advertising campaigns of the new century.There are so many angles and avenues one can take in an IB Language and Literature class....


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