Pay-per-click

IB English A: Language & Literature: Pay-per-click

Many websites allow "sponsors" or advertisers to place ads on their website as a means of generating revenue. Advertisements are often related to the content of the websites which host them, as search engines such as Google scan the site for relevant words. These ads are called "pay-per-click" because they only generate revenue for the host website once the user has clicked on the link or the ad. Google "adwords"...


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