Appeal to fear

IB English A: Language & Literature: Appeal to fear

In advertisements, speeches or even newpaper articles we see that writers and speakers appeal to their audience"s sense of fear. If you can make people scared, then they will believe or buy anything. We see it in advertising, political campaigns and public service announcements. It is an age-old technique used many campaigns from the "War on Terror" to the "War on Drugs". This story by The First Post is critical of...


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