Unit 4

The IB recommended teaching hours for this Unit 4 of the IB Business Management syllabus are as follows:

  • SL = 35 hours
  • HL = 50 hours

The IB Business Management syllabus content for Unit 3 is outlined below. There are eight topics in Unit 4: Marketing.

Selected Pages

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4.2 Marketing planning 14 April 2021

Marketing planning refers to the structured process of formulating marketing objectives and appropriate marketing strategies...
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4.3 Sales forecasting (HL only) 14 April 2021

Sales forecasting is a quantitative technique used to predict a firm’s level of sales revenue over a given time period....
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4.4 Market research 14 April 2021

Market research refers to the range of marketing activities designed to determine the opinions, beliefs and feelings of...
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4.5 The four Ps 14 April 2021

This section of the IB Business Management syllabus focuses on the four Ps of the marketing mix: product, price, promotion...
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4.6 The extended marketing mix (7 Ps) (HL) 14 April 2021

The extended marketing mix (7 Ps model)Goods are physical products, such as handbags, cars, and laptops. Services are intangible...
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4.1 The role of marketing 9 April 2021

“People rarely buy what they need. They buy what they want.” – Seth Godin (b.1960), American entrepreneur and best-selling...
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