BMT 2 - Ansoff matrix
Business Management Toolkit 2 - Ansoff matrix The Ansoff growth matrixSource: adapted from Ansoff, I.: Strategies for Diversification, Harvard Business Review, Vol. 35 Issue 5, Sep-Oct 1957, pp. 113-124 The Ansoff matrix is a strategic decision-making tool, used to devise product and market growth strategies for an organization. It was developed by Russian American Igor Ansoff in his article ‘Strategies for...