You need to log-in or subscribe in order to use Student access.

2.5 Organizational culture (HL only)

2.5 Organizational (corporate) culture (HL only)

     Watch this short (promo) video clip about working at Google. What does it suggest about the culture of working at Google?

    This video can help students to consider the main elements of the norms at Google, which help to formulate its cultural identity and culture. For example, Google promotes creativity / free thinking and does not run on traditional rules / policies / procedures. This is, perhaps, vital for its business success. For example, although not mentioned in the video, the culture at Google enabled one of their employees to code the basis for the creation of Gmail in a single day!

    InThinking Business Management resources

    Click the hyperlinks below to access the InThinking resources for this particular section of the IB Business Management syllabus.

      Return to the Unit 2 Human resource management homepage

      To read about culture as a CUEGIS concept, visit this page

      All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.