2.5 Organizational culture (HL only)

2.5 Organizational (corporate) culture (HL only)

    Watch this short (promo) video clip about working at Google. What does it suggest about the culture of working at Google?

    This video can help students to consider the main elements of the norms at Google, which help to formulate its cultural identity and culture. For example, Google promotes creativity / free thinking and does not run on traditional rules / policies / procedures. This is, perhaps, vital for its business success. For example, although not mentioned in the video, the culture at Google enabled one of their employees to code the basis for the creation of Gmail in a single day!

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      To read about culture as a CUEGIS concept, visit this page

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