Strategy

IB Business Management: Strategy

The CUEGIS concepts - Strategy“If you don’t drive your business you will be driven out of business.” - B.C. Forbes (1880-1954), Founder of Forbes MagazineJohnson, Scholes et al define strategy really well as:“The direction and scope of an organization over the long-term, which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of...


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