IB Business Management: Innovation

“The biggest risk is not taking any risk... In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg“Minds are like parachutes - they only function when open.” – Thomas Dewar (1864 – 1930)Innovation as a concept can be defined as creating a product (good or service) that is new, better and of commercial value. It stems from either:

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