Vision and mission statements

IB Business Management: Vision and mission statements

"If you are working on something exciting that you really care about, you don"t have to be pushed. The vision pulls you."- Steve Jobs (1955 - 2011), Co-founder and former CEO of AppleA mission statement is a succinct and motivating declaration of an organization’s core purpose (why it exists), identity (who they are) and focus (what they do). It is, therefore, a written declaration that normally remains unchanged over...

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