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Aspects of branding

Branding is a marketing technique used to give a product or business a unique name or identity. Examples include: Amazon, Nestle, Lego, IKEA, Apple, McDonald’s, Nintendo and Volkswagen.The role, or purpose, of branding includes:A good brand name (good brand reputation) helps an organization to gain or sustain competitive advantages. Research has consistently shown that customer purchasing habits are affected by branding...

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