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The importance of branding

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."Jeff Bezos, Founder and CEO of Amazon.comWhich of the following is the odd one out and why?Most responses would suggest that the odd one out is Pepsi. This is because Sprite, Fanta, and Coca-Cola are brands owned by the Coca-Cola Company.Furthermore, the Coca-Cola Company claims that "Coke" (a registered trademark...

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