Place

4.5 The 4Ps - The importance of place in the marketing mix

The learning outcomes (or assessment objectives) for this section of the syllabus are:

  • The importance of place in the marketing mix (AO2)
  • The effectiveness of different types of distribution channels (AO3)

Click the hyperlinks below to access the InThinking resources for this particular section of the syllabus.

InThinking resources

Return to 4.5 The four Ps homepage

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