Process in the marketing mix (HL Only)

IB Business Management: Process in the marketing mix (HL Only)

This section of the HL syllabus examines the importance of delivery processes in marketing a service and changes in these processes. (AO3) (HL Only)Process in the extended marketing mix is about the way in which a service is provided or delivered to customers. It refers to the operational aspects of a service, such as the management of booking and queueing systems at a cinema, theme park, sports arena or a restaurant....


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