Physical evidence in the marketing (HL Only)

IB Business Management: Physical evidence in the marketing (HL Only)

This section of the IB Business Management syllabus examines the importance of tangible physical evidence in marketing a service (AO3) (HL Only).Physical evidence in the extended marketing mix refers to the tangible aspects of a service, such as the physical appearance or tangible aspects of a restaurant, coffee shop, retail outlet, school or hotel. In the hotel industry, the appearance of the lobby, the variety and...


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