You need to log-in or subscribe in order to use Student access.

Physical evidence in the marketing (HL Only)

This section of the IB Business Management syllabus examines the importance of tangible physical evidence in marketing a service (AO3) (HL Only).Physical evidence (or the physical environment) in the extended marketing mix refers to the tangible aspects of a service, such as the physical appearance or tangible aspects of a restaurant, coffee shop, retail outlet, school or hotel. In the hotel industry, the appearance...

To access the entire contents of this site, you need to log in or subscribe to it.

Alternatively, you can request a one month free trial.