The role of cultural differences in international marketing

IB Business Management: The role of cultural differences in international marketing

"If we want peace in this world, we need to educate our students acceptance of diversity, respect the opinions of others, and be prepared to disagree and seek consensus." Dr. Shazia Iqbal Khan, Principal and educational leaderCulture refers to the shared beliefs, attitudes, values, and practices that characterises an organization. International marketers may encounter major cultural differences when marketing their products...


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