Effects of changing technology & e-commerce on the marketing mix

IB Business Management: Effects of changing technology & e-commerce on the marketing mix

E-commerce allows almost any product to be sold, almost anywhere in the world at all hours of the day. However, for certain products, marketers may need to make slight tweaks to suit local tastes or differences in cultural norms.E-commerce technologies enable businesses to provide customers with up-to-date information about its products with relative ease. There is no longer the need to update printed versions of menus,...


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