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4.5 Place - Glossary

www.thinkib.net/businessmanagementAgentsThese independent intermediaries help to sell a vendor’s products in return for commission, e.g. real estate agents.Distribution (place)The marketing process of getting the right products to the right customers in the right place and at the right time.Distribution channelAlso known as a channel of distribution, this refers to the path taken for a product to get from the producer...

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