Why & how organizations carry out market research

IB Business Management: Why & how organizations carry out market research

“A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” – Henry Ford (1863 - 1947), founder of the Ford Motor CompanyMarket research refers to the range of marketing activities designed to determine the opinions, beliefs and feelings of existing and potential customers. It consists of primary and secondary market research, used to help identify and anticipate...


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