Methods/techniques of primary market research

IB Business Management: Methods/techniques of primary market research

Primary market research (or field research) is the gathering of first-hand data, custom-made to an organization’s specific needs. It is essentially about the collection of new data because the information does not currently exist. Primary market research involves fieldwork and may be carried out using:Organizations are increasingly using online tools (e.g. SurveyMonkey and Zoomerang) and social media (e.g. Facebook,...


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