Ethical considerations of market research

IB Business Management: Ethical considerations of market research

Ethical considerations of market research (AO3)Ethics are the moral principles and values held by society. When it comes to the ethics of market research, this refers to all aspects of how the research is designed to how the results are shared and presented. Ethics need to be considered in order to minimise or prevent researcher bias and to gain public trust. In the worst-case scenario, unethical practices can lead to...


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