Ethical considerations of market research

IB Business Management: Ethical considerations of market research

Ethical considerations of market research (AO3)Ethics are the moral principles and values held by society. When it comes to the ethics of market research, this refers to all aspects of how the research is designed to how the results are shared and presented. Ethics need to be considered in order to minimise or prevent researcher bias and to gain public trust. In the worst-case scenario, unethical practices can lead to...

To access the entire contents of this site, you need to log in or subscribe to it.

You can also request a Free trial or check the blog (which is also free)

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.