Methods of sampling

IB Business Management: Methods of sampling

Methods of sampling (AO2)A sample is a section of the population for a particular marketThe term “population” refers to all members of a particular group. In Business Management, the term specifically refers to the total group of all potential customers in a particular market. However, it is often unrealistic for market researchers to conduct research on an entire population; it would be too time consuming and expensive...


To access the entire contents of this site, you need to log in or subscribe to it.

Click the free stuff button on the home page to access free pages or check the blog (which is also free)

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.