Results from data collection

IB Business Management: Results from data collection

Results from data collection (AO2)Once market research has been conducted, the results and findings need to analysed and appropriately presented. To be of use to marketers, data should be communicated in a clear and concise way. Different formats are used for presenting the results of data collection. These include the following:Bar graphs are used to compare figures in a study, such as sales figures during different...


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