Organizational culture

IB Business Management: Organizational culture

The term corporate culture (or organizational culture) refers to an organization’s set of core values and beliefs. It shapes the firm’s attitudes and norms. The term was coined by T. Deal and A. Kennedy (1982).The success to a business depends on many factors, including its organizational culture. For example, a clear and consistent organizational culture helps to create cohesiveness and purpose. This helps to minimise...

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