How cultural differences & innovation may impact on communication

IB Business Management: How cultural differences & innovation may impact on communication

“The single biggest problem in communication is the illusion that it has taken place”.George Bernard Shaw (1856 - 1950), Irish playwright and political activistThis section of the IB Business Management syllabus examines how cultural differences and innovation in communication technologies may impact on communication in an organization (AO3).Communication is the transfer of information from one entity to another....


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