You need to log-in or subscribe in order to use Student access.

Marketing & its relationship with other business functions

“Business has only two functions - marketing and innovation”. - Peter F. Drucker (1909 - 2005), management guruMarketing is the art of determining the goods and services required to meet the needs and wants of customers in a sustainable way. As most businesses aim to earn a profit, most marketing activities are concerned with anticipating, identifying and satisfying the needs and wants of the market, in a profitable...

To access the entire contents of this site, you need to log in or subscribe to it.

Alternatively, you can request a one month free trial.