Marketing & its relationship with other business functions

IB Business Management: Marketing & its relationship with other business functions

“Business has only two functions - marketing and innovation”. - Peter F. Drucker (1909 - 2005), management guruMarketing is the art of determining the goods and services required to meet the needs and wants of customers in a sustainable way. As most businesses aim to earn a profit, most marketing activities are concerned with anticipating, identifying and satisfying the needs and wants of the market, in a profitable...


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