Differences between marketing of goods & services

IB Business Management: Differences between marketing of goods & services

The UK’s Chartered Institute of Marketing (CIM) defines marketing as: “the management process responsible for identifying, anticipating and satisfying customer requirements profitably”.There are distinct differences between the marketing of goods and services. Goods are tangible (physical) products, such as tennis balls, cakes, shoes and cars. Services are intangible (non-physical) products, such as taxi rides,...

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