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Market orientation vs product orientation

“A lot of times, people don’t know what they want until you show it to them.”- Steve Jobs (1955 - 2011), co-founder of AppleProduct orientation is an approach to marketing that focuses on making products a business knows how to make well, rather than primarily concentrating on the needs and desires of potential customers. Such businesses prioritise research and development (R&D) over market research. Product orientation...

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