Market orientation vs product orientation

Aircraft manufacturers are product-orientatedProduct orientation is an approach to marketing that focuses on making products a business knows how to make well, rather than primarily concentrating on the needs and desires of potential customers. Such businesses prioritise research and development (R&D) over market research. Product orientation tends to be used by highly innovative and tech-savvy manufacturers. Examples...
To access the entire contents of this site, you need to log in or subscribe to it.
Click the free stuff button on the home page to access free pages or check the blog (which is also free)