Commercial marketing & social marketing

IB Business Management: Commercial marketing & social marketing

The difference between commercial marketing & social marketing (AO2)Marketing exists to address people’s needs and wants. However, not all marketing is necessarily about doing this in order to earn a profit. Two categories of marketing are:Commercial marketing (AO2)“The goal of marketing is to create customer satisfaction profitably”. ~ Professor Philip KotlerProfessor Philip Kotler (born 1931) was Professor of...


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