Characteristics of the market in which an organization operates

IB Business Management: Characteristics of the market in which an organization operates

A market is the collective term for the buyers and sellers of a particular product. For example, there are several providers of resources for IB Business Management, and nearly 30,000 final-year students (Diploma candidates). A market can occur in a physical form, such as retail shops, or online via e-commerce. The characteristics of a market in which an organization operates include the size of the market, market growth...


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