Market share

IB Business Management: Market share

Market share is a measure of the size of a business in comparison to others in the same industry by calculating its proportion of the total value of sales revenue in the industry. Market share is expressed as a percentage to show the firm’s sales as a proportion of the total sales in the market:Knowledge of the market size is therefore necessary in order to calculate market share.Market share is usually measured by...


To access the entire contents of this site, you need to log in or subscribe to it.

Click the free stuff button on the home page to access free pages or check the blog (which is also free)

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.