The importance of market share & market leadership

IB Business Management: The importance of market share & market leadership

The importance of market share and market leadership (AO3)Market share is a measure of the size of a business in comparison to others in the same industry by calculating its proportion of the total value of sales revenue in the industry. The firm with the largest market share in the industry is known as the market leader. Market share is the single most important measure used by marketers to judge the effectiveness of...


To access the entire contents of this site, you need to log in or subscribe to it.

You can also request a Free trial or check the blog (which is also free)

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.