The importance of market share & market leadership

IB Business Management: The importance of market share & market leadership

The importance of market share and market leadership (AO3)Market share is a measure of the size of a business in comparison to others in the same industry by calculating its proportion of the total value of sales revenue in the industry. The firm with the largest market share in the industry is known as the market leader. Market share is the single most important measure used by marketers to judge the effectiveness of...

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