How innovation, ethics & culture influence marketing

IB Business Management: How innovation, ethics & culture influence marketing

This section of the IB Business Management syllabus examines how innovation, ethical considerations and cultural differences may influence marketing practices and strategies in an organization (AO3).In Business Management, innovation can be defined as creating a product (good or service) that is new, better and of commercial value. In the ever-globalized business world, the pace of innovation is harsh, but can create...


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