You need to log-in or subscribe in order to use Student access.

How innovation, ethics & culture influence marketing

This section of the IB Business Management syllabus examines how innovation, ethical considerations and cultural differences may influence marketing practices and strategies in an organization (AO3).In Business Management, innovation can be defined as creating a product (good or service) that is new, better and of commercial value. In the ever-globalized business world, the pace of innovation is harsh, but can create...

To access the entire contents of this site, you need to log in or subscribe to it.

Alternatively, you can request a one month free trial.