The effectiveness of a marketing mix & marketing objectives

IB Business Management: The effectiveness of a marketing mix &  marketing objectives

An appropriate and effective marketing mix helps a business to achieve its marketing objectives and to meet the needs and wants of its customers. Typical marketing objectives of organizations include:This requires organizations to produce the right products, charging the right prices, promoted in the right ways, and made available at the right places in order for the marketing mix to be effective. Essentially, the marketing...


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